Offering various consumer options may not be a good strategy. Have you ever been in doubt which shampoo to choose. See the options that a renowned brand offers on the supermarket shelves: restoration, hydro-cauterization, fall control, hydration, extreme smooth, defined curls, strength and reconstruction, hydra-vitamin curd, extreme shine, rejuvenating repair, smooth and silky. Easy to choose? Not necessarily! Anxious decision? Very likely!…
Barry Schwartz addresses in detail the question of the choices we make in his 2004 book, The Paradox of Choice: Why More Is Less. Barry says that Continue reading “When Less Is More in Marketing!”