Even companies that have good management but always seek to innovate their products within the same standards can fail precisely because they do not innovate outside the standards. If the industry had focused solely on developing VHS technology, it would never have come to DVD. This is the core concept of Harvard Professor Clayton Christensen’s book The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, published in 1997. According to Professor Christensen, not investing in disruptive technology (one that breaks the current paradigm ) can be the differential between the failure and Continue reading “The Innovation Dilemma”